Envision the future for the better.

Multicultural design experience.

With years of experience in Design Strategy and Industrial Design accross USA, Europe and Asia, we create unique and meaningful products for your specific targeted audience, no matter your background and industry sector.

Miio Studio's team members worked with :

Baptiste Maingon

Founder & Executive Director

Graduated in 2015 from L’École de Design Nantes Atlantique in France with a Master Degree in Industrial Design and Strategy, Baptiste has been living in China for 5+ years. After having worked for different industries including the cosmetic one as an industrial designer at Cent Degrés in Shanghai, Baptiste joined Fenda Technology based in Shenzhen, where he was involved as senior industrial designer in consumer electronics, and served notably Huawei and Tencent.

In 2017, he co-founded Miio Studio, a consulting design agency offering services in strategy and industrial design for any product-related industry.


Thanks to his cross-cultural experiences in different industrial sectors, Baptiste developed solid knowledge in design-thinking, management, marketing and leadership, enabling him today to satisfy international clients.

Antoine Beynel

Head of Strategy & Industrial Design

Graduated in 2015 from ISD Rubika in France, with a Master Degree in Industrial Design and Strategy, Antoine has lived 3 years in United States of America, working for two famous design agencies in Seattle: Artefact Group and Teague.


Antoine has served worldwide brands on 3 continents including Logitech, Philips, Samsung, Google, Lytro, Huawei that allowed him to develop a strong and sensible expertise.


After having worked for these great agencies, he decided to join Miio Studio in October 2018, where he could face even stronger challenges. Antoine is involved on all design projects and lead the in-house innovation for local and international clients.

Shirley Chen

Project & Marketing Manager

With years of experience in Project Management as well as Business Development, Shirley evolved in a various range of intercultural environments across China and USA, establishing and flourishing strong connections bridging partners and customers, while serving ZTE and others leading international companies, specialized in consulting, training, and event planning.

Bachelor Degree, Human Resource Management @ Beijing Normal University, Zhuhai, China

Business growth supporters

+ Healthcare    + Lifestyle    + Consumer Electronics    + Transportation

We craft strategy
to face the future.

+ Research
+ Innovation Strategy
+ Strategic Foresight

Design is more than just creating beautiful products. Products define who we are. Design is about exchange, the way we communicate and interact as emotional individuals. It’s about how we read and understand the surrounding world on a daily basis and how we learn and grow.


We design products
that make sense.

+ Industrial Design
+ 3D Modeling
+ Prototyping & Manufacture

Miio Studio combines functional industrial design with unparalleled technical knowledge to create innovative products. We stand for nothing less than the finest quality level when it comes to product design.

We craft impactful

+ Advertising
+ Communication Strategy
+ Marketing Visual Communication

Excellent product design and engineering implementation is not enough. Delivering a consistent and coherent message throughout the design project to ensure optimal effectiveness is essential. We are experts in creating effective communication content to support your successful marketing strategy and product launching.


Shaping outstanding experiences

Different approach. Same methodology.

We love to take on varied and original challenges. Before creating cutting-edge user experiences that shape better behaviours and favour positive emotions, we do question the relationships that people have with their environment in their entirety to ultimately design products that perfectly meet their needs.

On-demand services


No matter what challenges you face

Whether you are an entrepreneur, a small or large company, or a world-renowned brand, we offer you a panel of services tailored to your needs to meet your goals.

Are you a start-up ?


+ Establishing your business foundations
+ Defining your brand identity
+ Crafting your product offering
+ Performing your scaling strategy
+ Pitching investors

How we support your growth

By specifying your new product offer and its entire eco-system, we support you in all stages of the creative process. We deliver an iconic product that is aligned with your mid-term objectives and reflects well your brand image. In addition, we provide you with all the necessary content for its marketing promotion, for a successful product launch.

Launching a start-up is difficult. Perfecting your product offering before looking after funding or crowdfunding is a long-breath run. We know that. We can support you establishing strong business foundations before the big jump.

Your needs


Are you a SME ?

SME (Small Medium sized Enterprise)

+ Exploring new market opportunities
+ Diversifying your product offering
+ Refining or redefining your corporate strategy
+ Standing out from competitors

How we support your growth

Your needs

Keeping the lead in your market among competitors is a difficult task. We are injecting new energy into your company to enable you to question your long-term strategy and method of achieving it. Take the time to refocus on your goals

Being immersed in a highly competitive environment, it is important to refine your product offer to secure your market positioning. We support you both in terms of the strategy to follow to stand out from the crowd and in creating an innovative product offer, to perfectly fit your corporate medium terms goals and therefore delighting your existing target audience.


(Small Medium sized Enterprise)

Are you a multinational ?

Your needs

+ Exploring strategic foresight
+ Addressing specific niche target audiences
+ Innovating on your product offers
+ Envisioning future applications of your technologies

How we support your growth

Innovation and strategic foresight. We purely and strongly support you in this unique task of visualizing the future application of your existing technologies with your existing domain knowledge. Through societal, cultural, market trend and usage evolution analyses, we support you in the realization of concrete prospective usage scenarios. In this way, you are able to specify your future offers and get ready for tomorrow’s world.


Distinguishing yourself from your competitors is no longer the main thing. Your name and reputation already crosses borders and you are looking for strategic foresight to envision what opportunities may exist for the future application of your service and product offerings. You are looking for concrete and long-term scenarios.



Full ownership of all created material.


Working with Miio Studio allows you to acquire what you're looking for so much - a complete database of all the material you need to take your project to the next level.


Full Strategic Database

At the end of the project, you receive a complete documentation about our study, gathering analysis, strategical data, project milestones, insights, point of view and guidelines.


Full Marketing Material

We deliver complete and ready-to-use 2D visual marketing content to support the launch of your new product offering, promote it on social media, through press release, ensuring consistent and successful communication.


Prototyping & Manufacture

We deliver all final 3D files to ensure that the transition between the design project and its engineering implementation goes as smoothly as possible and, if needed, Miio Studio can support you in this crucial step with its partners to guarantee the technical implementation be aligned with the initial design intent.

Meet us in Shenzhen

In the heart of China’s Silicon Valley

Shenzhen is part of the Greater Bay Area officials' plan gathering Shenzhen, Hong Kong, Guangzhou and Macao. This area is a fertile breeding ground for the support of creation and being located in the center of Shenzhen City allows us to easily navigate between our office and factories as well as attracting local and international customers.


+ Networking
+ Community
+ Environment

It is fundamental to operate in an environment that inspires us.
WeWork meets this need for our team between a coffee or two.
Come and meet us !

Get in touch!

+ Project Inquiry
+ Press
+ Event Invitation

9/F, TWR B, TCL Building, 6 Gao Xin Nan Yi Street, Nanshan, Shenzhen​